Consultative Selling in Dubai

Mike Willshare and I have just arrived back from 5 days in Dubai, where we presented SERIOUS™ Selling to some of Cisco’s key partners in the region to improve their Consultative Selling Skills.

Value and Consultative based selling is key when selling technology so you can demonstrate the value of an investment to your customer’s business. Differentiation is also key, especially if you are a reseller, selling the same products as your competition.

“How you sell, not just what you sell becomes your Unique Selling Point.” – Quote from Brian Conway

Cisco sponsored this course for many of their partners in the United Arab Emirates, so I would like to thank them for the opportunity to work with them and for trusting us (Skills Connection) enough to put the success of their partners in our hands.

For details on the sales training courses we run visit:

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