Handling Difficult Sales Objections – Part 2 of 8

This video is the second part of a training session we ran at the ISMM national sales conference where Mike and I were asked to speak on “How to Handle Difficult Objections”.

This second video focuses on the benefits of being able to handle sales objections with ease; that’s the benefits to both you and the customer.

It also explains why proactively introducing objections can work in your favour and how how sales objections can be one of your greatest closing tools, if used correctly.


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